Kind of both. It’s real because there is a science behind it.
The makeup reacts to your body temperature and/or pH level and adjusts to a just-for-you shade. However, it doesn’t mean that that just-for-you shade will look good, especially when it comes to a foundation match.
Several foundation brands will claim to be self-adjusting, but there’s no way one or 2 tubes can find adjust to the perfect tone of the 3 billion women in the world.
You’re better of getting your foundation matched by a professional makeup artist and going with a self-adjusting blush and lip color. Just remember, less is more when it comes to self-adjusting makeup.
Upon my research, consumer reviews and experience, I discovered your best bets for self-adjusting products are:
1. Stila Custom Color Blush $20 (Ulta)
This perceptive one-shade-fits-all powder blush by Stila reacts with your skin’s pH to create a one-of-a-kind, customized shade perfect for you!
2. VBeatu Lip Spread $28 (Cosbar)
Formulated with self-adjusting vBotanical that react with your lip chemistry to create your very own afterglow.
3. Smashbox O-Glow Intuitive Cheek $26 (Nordstrom)
Reacts with body chemistry to the shade you’d blush naturally.
4. Smashbox O-GLOW Intuitive Lip Gloss $23 (Nordstrom)
Reacts with body chemistry into a custom shade of pink.
5. Physician’s Formula pH Matchmaker pH Powered Lipgloss $9.99 (Target)
Intuitive ingredients sense the pH of your skin & adjusts to create your perfect lip color.
6. Physician’s Formula pH Matchmaker pH Powered Blush $12.95 (Target)
Same technology as their lip color, the blush senses your pH and changes to a flattering hue.