What you do get when a bunch of scientists, venture capitalists and hairstylists kick around some ideas? A revolutionary hair care product line.
Living Proof’s team of scientists have invented and patented new molecules that changes the way your hair behaves. In other words, each product does what it says it will do. But they are not just creating your run of the mill hair products, they are inventing entirely new, never been done before, products like a primer for your hair.
Prime Style Extender, $20, contains Living Proof’s “miracle molecule” OFPMA that protects and extends the life of your style twice as long. Its weightless formula smooths strands while correcting hair texture. It can be worn alone or layered under your favorite styling product. No need to touch up in your cubicle or in the car on the way to happy hour, your style will stay all day long!
Disclaimer: Your style will not stay through a nap, in a hot tub, or on a bike going down a steep hill.