Eye Creams: Broken Down and Simplified

I recently got asked this question:
“What’s a good eye cream?”
That’s like asking Hugh Hefner who is favorite Playmate is. With so many eye creams on the market it is tough to pinpoint the perfect fit without more analysis.
To determine which eye cream is best, I suggest to address your biggest concern first, then study the ingredient list and make sure the ingredients match your needs.
Concern: Under Eye Puffiness
Causes: Genetics, Too Much Partying, Not Enough Sleep, Potato Chips (sodium), Stress, Dehydration.
KEY Ingredient to look for: Caffeine-it constricts the blood vessels or Arnica- it stimulates the activity of white blood cells to relieve congestion.
TIP: If you purchase an eye cream with a rollerball or metal applicator, put it in the fridge. It’s only effective if it’s cold.
 TRY: Clinique All About Eyes Serum $26, Sephora
Concern: Under Eye Dark Circles
Cause #1: Hyper-pigmentation on the outer layers of skin.
KEY Ingredient to look for: Retinol*/Retinoid to stimulate cell turnover and diminish dark circles.
*can be irritating to skin.
TIP: Get out of the Sun.
TRY: Philosophy Miracle Worker Retinoid Eye Repair Cream $65, Sephora
Cause #2: Your blood is not clotting properly and it is seeping (gross).
KEY Ingredient to look for: Vitamin K.
TIP: Eat more food with Vitamin K like Kale and Spinach.
TRY: Peter Thomas Roth Power K Eye Rescue $100, Macys
Concern: Saggy Under Eye Skin
Causes: Genetics, Slowed Elastin and Collagen Production, Sun Exposure
KEY Ingredient to look for: Peptides or Argireline to stimulate collagen and elastin production-hence making your under eye skin firmer.
TIP: Hide Under a Rock and Stay out of the Sun.
Concern: Fine Lines/Wrinkles
Causes: Genetics, Smoking, Sun Exposure, Repeated Facial Expressions, Poor Nutrition.
KEY Ingredients to look for: Hyaluronic Acid and Ceramides to attract moisture and maintain hydration.
TIP: Quit eating like Crap.
Other KEY Ingredients to look for when choosing an Eye Cream:
Niacinamide (Vitamin B3) to stimulate mircocirculation and prevent water loss.
Anti-oxidants like Vitamins C and E, Grapeseed, Green Tea, and Coenzyme Q10 to delay aging.
Essential Fatty Acids like Meadowfoam seed oil to maintain a healthy cell membrane, which keeps good things in, like water and nutrients.
Plant Stem Cells to reduce and repair wrinkles.
I recommend Bobbi Brown Extra Eye Repair, $69, Macys, as the overall best choice for an eye cream. It has everything from peptides to anti-oxidants. And a little goes a long way.

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